Modern artsy fashion women brand. Exie creates modern, romantic, medium to high-end clothing. Mostly unique styles no mass market.
Develop the brand’s responsive website reflecting its uniqueness and allowing the user to immerse into the ethos of the brand.
Two months.
1. Tell the brand’s story alongside the products.
2. Allow readers to sign up for an account.
3. Access to the cart throughout the site.
4. Ability to search through content.
5. Showcase the latest products and best sellers on Homepage.
Keeping in mind that the target audience is women aged 25-35 who value high quality and want o to wear the latest fashion clothing, I went ahead and used engaging photos of the products.
The site is designed for responsive web, so I crafted desktop tablet and mobile screens
Showcase the latest products and bestsellers, access to the cart through the site, allow readers to sign up for an account .
On the home page, users can discover the latest products, categorized by best sellers, shop the new collection, and the Limited edition. Users can also search for products through the search bar, sort, and filter products according to preferences.
On the category page, the user can filter product collection by price, type of collection, set color, sizes, and other specific measurements and characteristics of the product.
The mobile layout ensures that important elements such as check-out are within reach. I worked on a clean and seamless experience across devices.
